.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in venture capital yearly, have reared nearly $360 million so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline is because of market concentration, enhanced regulative pressures, and financial uncertainties.ADWEEK talked to 5 VCs who remain to invest in adtech providers, in spite of these problems, concerning what they are seeking and also what they stay clear of. Probably unsurprisingly, these financiers are actually targeting possibilities in privacy-focused innovations as well as industry-specific regions like linked TV.